Looking at the website Lifeasmom.com, it’s clear that the site is focused on tips, ideas and stories targeted at women. The blog site is called Lifeasmom.com so I would assume that the women they are targeting are mothers. It’s also clear that they are targeting mothers of all ages as the ideas and stories can apply to women of every age.
The layout catches the eye and the use of contrasting colors is a great idea. The bright yellow works to make the words and overall layout pop, while the dull blue offsets it nicely. It gives the user a sense of calm and happiness at the same time. Color is very important. As far as the overall layout is concerned, I thought it was very well done. The posts on the left hand side flow nicely and aren’t at all cluttered. The right side has information about connecting with them on Facebook, Twitter, etc. However, this is where the few negatives pop up. There are a few ads scattered here, and they clutter things up a bit. The content also runs out about halfway down the page leaving a lot of empty unused space.
The content is interesting and covers a lot ground. Just by looking at the first few blog posts, I could tell that the stories are varied and useful. There was a very neat story on different uses of fall produce, which I’m sure mothers will love. The other story featured is about living in California. It was an interesting article that read well and had a very specific tone that was pretty obviously directed towards moms.
1. I would have would be a post expanding on the living in California story. I might even suggest a fifty-part piece on why living in each state is ideal for different people.
2. I would give tips on how to deal with kids as they go through different age groups. I know it’s difficult when you’re a parent to have your loving child all of a sudden turn into a rebellious teen so maybe a few how to deal posts would be good.
3. I know crafts and hobbies are really exploding on sites like Pinterest right now so something along those lines would be good to have as a regular post. A craft a day, or a craft a week, something simple would be cool.
Well I would say Pinterest is sort of a competitor as it targets women and mothers especially. They have a lot more variety and users so that is something Lifeasmom might work on. Another site is essentialbaby.com. This site focuses more on mothers who have newborns. I really like the tabs and less cluttered space on this site, which is something Lifeasmom could learn from. Last is motherhood.com. This site seems to focus more on shopping needs, but its something that Lifeasmom could look into adding. I think it would grow the site.