There so many useful and interesting tools for individuals that use social media professionally – and even personally! I’ve provided a brief description of some of my personal favorites. I encourage you to check them out and get used to using them if social media is something you are interested in!
Tweetdeck is a program that allows you to schedule posts in advance, create permanent columns of your favorite Twitter accounts, and monitor what people are saying about you. A really great feature of Tweedeck is that you are able to use the program in your internet browser or download the software for your desktop.
Nutshell Mail is another really great resource for a daily (or hourly – if you choose) recap of all social media activity. You are able to customize what information you’d like sent to you and how often you’d like it to be sent. The email recap that I created for myself includes how many Twitter followers I get each day, how many Twitter users unfollow me each day, the most recent posts on my Facebook page, and any messages or requests I received on Facebook each day. For professional purposes, I save each of these daily emails to refer to when I generate our end of the month social recap.
Ever wonder why random accounts follow you on Twitter every so often? It is likely that this person or company uses TweetAdder or a program similar to it. TweetAdder is great for smaller companies like the one I work on social media for. It helps to build your Twitter audience and saves a lot of manual work. You can search for Twitter users that you think might be interested in your account based on the information they have in their bio or based on their recent tweets. For an example, I work for a company that manufactures weather stations, so we searched for anyone who had words like “weather,” “meteorology,” or “storms” in their Twitter bio. Another great feature of this program is being able to Unfollow users that do not follow you back after a set amount of days. TweetAdder is not a free program, but is priced very reasonably.
All of these programs have been very useful for me as I learn how to use social media to the best of my ability to enhance my company’s presence. Not only have these programs been a great help, but they are very fun to experiment with! I encourage you to do the same!
26 comments February 27th, 2013