Twitter and Social Media By Katy Church Chaney Instruments Company

There so many useful and interesting tools for individuals that use social media professionally – and even personally!  I’ve provided a brief description of some of my personal favorites.  I encourage you to check them out and get used to using them if social media is something you are interested in!

Tweetdeck is a program that allows you to schedule posts in advance, create permanent columns of your favorite Twitter accounts, and monitor what people are saying about you.  A really great feature of Tweedeck is that you are able to use the program in your internet browser or download the software for your desktop.

 Nutshell Mail is another really great resource for a daily (or hourly – if you choose) recap of all social media activity.  You are able to customize what information you’d like sent to you and how often you’d like it to be sent.  The email recap that I created for myself includes how many Twitter followers I get each day, how many Twitter users unfollow me each day, the most recent posts on my Facebook page, and any messages or requests I received on Facebook each day.  For professional purposes, I save each of these daily emails to refer to when I generate our end of the month social recap.

Ever wonder why random accounts follow you on Twitter every so often?  It is likely that this person or company uses TweetAdder or a program similar to it.  TweetAdder is great for smaller companies like the one I work on social media for.  It helps to build your Twitter audience and saves a lot of manual work.  You can search for Twitter users that you think might be interested in your account based on the information they have in their bio or based on their recent tweets.  For an example, I work for a company that manufactures weather stations, so we searched for anyone who had words like “weather,” “meteorology,” or “storms” in their Twitter bio.  Another great feature of this program is being able to Unfollow users that do not follow you back after a set amount of days.  TweetAdder is not a free program, but is priced very reasonably.

All of these programs have been very useful for me as I learn how to use social media to the best of my ability to enhance my company’s presence.  Not only have these programs been a great help, but they are very fun to experiment with!  I encourage you to do the same!

26 comments February 27th, 2013

Listen Up! By Aaron McAndews, Senior Marketing Analytics Manager Pc/NameTag

Listen Up!

Here is the key to success in marketing, in business, and in life.  Ready: LISTEN.

Hearing is relatively easy for almost all of us, but listening is really, really hard. Listening, done effectively, is not a passive act. It is easy to overlook our ability to listen well, and few of us are consistently good at it. Here are a couple of pointers that may help you close your mouth, and open your ears.

Catch before you throw
Effective listening goes beyond hearing someone’s words. It applies to attitude more than it does to behavior.  A productive conversation is more like a game of catch than a volleyball match.  A suggestion from human behavior specialist and “Professional Listener”, Guy Harris, is to view dialogue more like a pitcher and catcher in a baseball game. “The pitcher (speaker) throws the ball for the catcher (you) to receive it. The catcher only throws the ball back after he has it firmly in his grasp.”  Listen to every word instead of preparing for your response.

Clue in on non-verbal cues
Concentrate on the speaker’s tone of voice, eye contact, facial expressions and feelings to aid your understanding of the message. People communicate at least as much with their body language as they do with their words. Good listeners learn to “listen” with their eyes as well as with their ears.

Clarify your understanding
So, you heard what they said and were paying close attention, but did you really understand. If a specific point is unclear, ask a question to clarify it.  When you clarify, remember to keep your mind open and let the speaker influence your understanding. You don’t have to agree with everything that is said, but you alone are responsible for making sure that you understand it.

Great leaders are good listeners. Effective listening helps to build trust, diffuse conflicts, inspire teams, and strengthen relationships. It is also really hard, but you’ll find that even a little extra effort is worth it.

25 comments February 24th, 2013


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